Facebook most recently amended its rules about cover photographs in July 2013. If you break the rules, Facebook has been known to remove cover pictures without warning, so best stick to them.
Set up a vanity URL for your Facebook company page (available when you develop 25 likes), ideally named after your brand, e.g. Facebook.com/yourcompanyname where ‘yourcompany name’ is your username. This will ensure it is much easier for you to tell folks the way to locate your Facebook page. Think about it carefully, as you will only be able to alter it once in future, otherwise you will need to delete your page and start over – not great if you’ve assembled a big fan base!
To reach the 25-buff brink fast (and give your Page and its content its first audience), invite your e-mail contacts and present Facebook friends – a community of those who already care about you and your brand – to visit and “Like” your Page via the “Construct Audience” menu at the top of your Facebook Page.
Make sure you fill in all of your company’ crucial tips when setting up your Facebook Page, including name, address, contact details and site – it rubs off nicely on your own company and is great for SEO, as the text is indexed by Google. This website has great information regarding Increase friends. Use important keywords to describe your company and what it does.
Eatery owners! Make sure you mark down as many types of foods you serve as possible in your page’s set up, to encourage presence in Facebook search.
If you did not categorize your page as a Local Company when setting it up, site URLs added to the ‘About’ box (not site box) will viewable and clickable right from the Timeline (otherwise, your opening hours, address, and telephone number will be shown instead). My Facebook Page is not a Local Company, so the About box has links to my book on Amazon and comprises a call to action to encourage people to go and buy it. Two lines of ‘About’ text are immediately on show via Facebook on desktop, but up to seven lines appear via the Facebook mobile program, so don’t be scared to use it all up.
Use the large Timeline cover picture Facebook gives you to effectively communicate your brand or message in one straightforward picture (the ideal size is 851×315 pixels), and strengthen this brand identity with the smaller profile photograph. Have fun and experiment to see what works best for you – Perhaps a fancy collage of products or even featuring a customer appreciating your service or product? When someone likes your fan page, a substantial part of the cover image, together with your profile pic will reveal in the News Feed of that person’s friends, inviting them to ‘Like’ too, so do your best to make the design as convincing and visually representative of your brand as potential. Keep users employed by periodically updating your cover picture and profile pic. Request buffs to submit their own photos for thought also!
Prior to this latest update, Facebook told users the cover photograph couldn’t feature text that covered more than 20% of its whole area. This limitation has now been removed, meaning that you’ll be able to include call to activities, contact details, and pricing and purchasing information about a merchandise in your cover picture to whatever extent you like. Visit this web page for interesting information about social fans. While this is mainly good news for marketers, I’d still advise caution. Too much text can make a cover photo look spammy and unprofessional, so I would recommend at least some restraint, as the instant visual impact of a great cover photograph cannot be understated.
While the 20% text rule has been removed for cover photos, it still applies to Facebook advertisements, like images in promoted posts, sponsored stories (more on these later), and if your advertising comprises posting a picture of your cover photograph to news feeds.
When you upload a cover picture and are asked to include a description, write a brief blurb and add in a call to action and related links to your website, a product, an offer, a Page tab, or feature a discount code as a reward for clicking. Bunches of Facebook Page visitors click on cover photos for a closer look, and this strategy is just one more little method to capture more leads.
To support more clicks on your own cover picture, layout a “button” as part of your cover design with its own call to action, e.g. Get 10% off your next purchase with us – Click Here!” Not only will people who land on your own Page see this message, but whenever you change your cover picture, the new picture will appear as an update in the news feed of your buffs. If the layout features a “Click here!” button to one of your offers featured within the cover photograph description, you have basically created a clickable banner ad for news feeds that a considerable percentage of your devotees will see.
To take one example ,, my Facebook cover photograph has featured a message to “Click here!” to receive a free download of an ebook. When viewers click the cover photograph, the image description thanks them for clicking, and provides them with a link to sign up to my newsletter to get a free ebook in return.