SEO could benefit many companies who are looking to raise their online presence and drive more targeted traffic to their sites. Unfortunately the SEO business is not known for its transparency , which can be confusing for businesses that are wondering just what exactly they’ll be getting in return for their investment.
The SEO industry has also attracted a lot of cowboys who apply “black-hat” techniques that go against the policies of Google and the other search engines. You should make sure your SEO will be done using ethical “White Hat” techniques.
Businesses that unwittingly use an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they’re going to find a negative effect on their search engine positions. The black hat SEO offers quick fixes and is usually long gone by this point!
The term “Black Hat” comes from the old western films, the bad guys always wore black hats! The good guys wore white hats, you will hear ethical SEO referred to as “White Hat” SEO. Remember the bad guys always got their just deserts!
It is necessary to understand just what your SEO will do for you and how they’ll give you measurable results. Be cautious of any SEO who offers a bonded position, it really is impossible to ensure a ranking with Google or any other search engine!
Any SEO who can guarantee results without even knowing which keywords you want to target is using this as a marketing ploy, how could they guarantee results if you desired to compete for keywords like “Apple”, “Google” or “Facebook”?!
Without running keyword research it really is impossible to tell how likely the success of an SEO campaign will be and how long it is likely to take. SEO is an ongoing process of research, testing and analysis. It requires careful planning to identify the best key words and to subsequently place a sound strategy in place to rank for those keywords.
SEO takes into account factors that are both on site and off site. On site SEO entails an analysis of your website. This page has in-depth articles covering Sujoy Dhar. It involves looking at many factors including the site construction, use of keywords, the websites content, page loading times and the HTML and CSS that the site is built with. Good on-site SEO benefits the end user and also helps prevent any technical “Gotchas” that search engines don’t enjoy, such as duplicate content.
A great SEO will start with analysing your website and making recommendations to improve an optimise the website for both users and search engines. Off site SEO involves creating applicable backlinks from other sites to yours.
Each backlink is counted by the search engines as a vote for your site. Websites are given an authority score called Page Rank. Every time a website links to you it shares a little bit of its page position with you, links from high authority sites share more of this page ranking than lower authority sites. Incoming links to a site are known as backlinks.
Some links take no ability in any respect, many links carry a nofollow attribute that tell the search engines not to count that link as a vote. Webmasters and bloggers might add this attribute themselves if they do not their link to be counted as a vote for the external website or it could be automatically added by the platform they’re using to print their content, this is often the case when a site offers its user to add comments or content and the webmaster has little control over what links get created by the websites subscribers.
Links without the nofollow attribute are termed “dofollow” and pass page rank from your page to the linked page. In HTML there’s no genuine dofollow aspect, dofollow occurs by default in the lack of a nofollow attribute. You should never nofollow internal links as this will cause any page rank that would have been passed to that link to simply evaporate!
You should request your SEO how they’ll create backlinks, a great SEO will try and develop a diverse backlink portfolio for you. This portfolio should include high value links which are found in bodies of text for example blog posts. These usually take the most page rank but also demand the most work as the SEO will have to build links with blog owners and often supply the content themselves.
Any good SEO will try to find quality over quantity, anyone assuring a large number of links is probably best avoided. The search engines like to see “Natural Links of Love”, a few high quality links will go a lot further than many low quality links.
Other linking strategies include using quality business directories or commenting on websites and forums along with using social media and social bookmarking sites.
Link exchanges are best avoided as these two way links do not look like natural links. Search engines can see the Internet as a series of connected nodes and readily discover unnatural patterns like this.
Your SEO should talk with you about your business needs and goals as well as try to understand as much as they can about your audience. If you need to know more about online seo tools, go to this page. If they don’t do this then they are unlikely to pick keywords that will attract and convert the right audience for you company. They should run extensive keyword research and manage to identify the key words that will bring in more of the appropriate traffic. Traffic is useless if it doesn’t convert!
Your SEO should additionally manage to study your contest and let you know what keywords they’re targeting and also how much time it is likely to take to compete for the same key words. They should also be able to develop alternative strategies if those key words are far too competitive for your budget or to bring in traffic while you work towards competing for the main keywords.
SEO takes time, it does not happen instantaneously. Your SEO should be able to offer you a monthly report that reveals how you’re progressing through the search engine results for your key words. They should also be able to run PPC efforts for your benefit and also create content and copy for your website.
Many SEO’s will also manage to encourage you via social media and advise you on other online marketing techniques including constructing mailing lists for e-mail efforts.